APSKI International Conference on Association of Indonesian Entrepreneurship Study Programs
The APSKI International Conference (APSKI) 2026 Theme: “Empowering Future Ventures: The Nexus of AI & Entrepreneurial Excellences" Host By : The 4th APSKI International Conference on Association of Indonesian Entrepreneurship Study Programs 2026 is annually conference held by APSKI. The 1st APSKI is the International Conference on Entrepreneurship (APSKI-ICE) 2023, the 2nd is the International Conference on Association of Indonesian Entrepreneurship Study Programs (ICoAiesp 2024), and The 3rd APSKI International Conference on Association of Indonesian Entrepreneurship Study Programs 2025. APSKI Conferences is inspired by the entrepreneurial spirit. Based on the spirit of entrepreneurship, it is hoped that it will generate a passion for research in the field of entrepreneurship that can inspire and empower society. Along with the momentum of awakening after a long pandemic, entrepreneurship is one of the pillars supporting economic revival. This revival needs to get the support of various parties, including researchers and academics. The 4th APSKI International Conference on Association of Indonesian Entrepreneurship Study Programs 2026 will facilitate the needs of academics and researchers that concern with "Empowering Future Ventures: The Nexus of AI & Entrepreneurial Excellences". As a forum for discussing the results of the research and contributing to the entrepreneurial research field with qualified research. By using that theme, APSKI Conference 2026 (ISSN: 3064-3635) accepts full papers in these areas, but not limited to: Entrepreneurship and Innovation Leadership in Business Strategic Planning Marketing and Digital Marketing with AI Information & Knowledge Management System Information and Technology with AI Commercialization of Technology with AI Human Resource in Business Operations Management Communication and design for Business Sustainability Management Accounting and Finance Data Mining and Analytics with AI Tourism and Hospitality in Business Context Conferences Schedule (Poster) Open submission: 1 May 2026 Deadline for full paper submission: 27 June 2026 (Extended 10 July 2026) Notification of accepted full paper: 30 June 2026 (Extended 14 July 2026) Deadline for Final registration: 16 July 2026 Conference date: 22-23 July 2026 Our flexible registration types, "on-site" or "online," can be chosen upon submission of the conference submission form. This ensures that you can present, publish, and participate, regardless of your situation. Registration Fee Early-bird Registration Fee Rp. 500.000,- (due date 1 July 2026) Normal Registration Fee Rp. 750.000,- (due date 16 July 2026) Student Registration Fee Rp. 350.000,- (due date 16 July 2026) Payment Method: Please transfer to the following BNI bank account: Account Number: 1812250463 Account Name: Perkumpulan Program Studi Kewirausahaan Indonesia Payment Confirmation: Kindly send your payment proof to: admin@apski.net Subject: Payment ID [Paper ID] Note: For APSKI members, seminar payments can also be made through the membership application via APSKI Membership
Aliansi Program Studi Kewirausahaan Indonesia
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Business Transformation Through Improved Employee Performance: An Empirical Study at PT Barlow Tyrie Indonesia
This study examines the influence of training, work safety, and work discipline on employee performance, with job satisfaction serving as a mediating variable at PT Barlow Tyrie Indonesia. In the context of business transformation, enhancing employee performance is a critical success factor for achieving organizational goals and maintaining competitive advantage. Using a quantitative approach, data were collected from 71 production employees through purposive sampling and analyzed using SPSS version 25. The results reveal that training, safety, and discipline significantly impact job satisfaction, which in turn positively affects work productivity. Job satisfaction acts as a mediator between these variables and employee performance. The study highlights the strategic importance of human resource development, workplace safety, and discipline in supporting business transformation. These findings provide actionable insights for managers to prioritize employee well-being and satisfaction, thereby driving innovation, resilience, and sustainable growth. Future research is encouraged to examine additional variables and conduct comparative studies across different industries to deepen the understanding of employee-driven transformation.
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The Determining Factors of Student Commitment to Sociopreneurship: A Study at Pandanaran University
This study aims to analyze the influence of individual and institutional factors in increasing the commitment of Pandanaran University students to sociopreneurship. This study uses a quantitative approach with a survey method to students involved in social entrepreneurship activities. The results showed that individual factors, such as internal motivation, self-confidence, and social values, significantly encourage students to actively participate in sociopreneurship. Meanwhile, institutional factors, which include campus policy support, training programs, and availability of resources, also strengthen students' commitment in developing social enterprises. The interaction between individual and institutional factors creates an effective synergy in building students' long-term commitment to sociopreneurship. The findings indicate the importance of an integrated strategy that combines strengthening individual capacity and increasing institutional support to foster a generation of committed and impactful young sociopreneurs. This research recommends the need for campus program innovation as well as the development of an ecosystem that supports student collaboration and empowerment to increase participation in sociopreneurship.
Developing The Sociopreneur Character of Students: A Case Study at Pandanaran University
This study aims to explore the development of sociopreneur character in Pandanaran University Semarang students. In the context of increasingly complex social challenges, the role of students as agents of change is very important through the concept of sociopreneurship which combines entrepreneurial activities with social missions. This research uses a qualitative approach with a case study method to explore the process of developing students' sociopreneur character through various academic and non-academic activities. Data were collected through in-depth interviews, observation, and documentation of students who are active in the social entrepreneurship program at Pandanaran University. The results showed that the development of sociopreneur character in students includes several main aspects, namely social care, creativity, innovation, teamwork, and leadership based on social values. In addition, student involvement in various social and entrepreneurial activities, supported by university policies and a conducive academic environment, is an important factor in fostering sociopreneur character. This research concludes that an effective sociopreneur character development strategy requires an integrated approach involving formal education, supporting environment, and active participation of students in social activities.
The Role of Digital Technology in The Development of Sociopreneurship Among Students at Pandanaran University
This study aims to analyze the role of digital technology in the development of sociopreneurship in Pandanaran University students. Rapid digital transformation has opened up new opportunities for students to develop innovative, effective and impactful social enterprises. Through a descriptive qualitative approach, data was collected from interviews, observations, and documentation studies of students who are active in sociopreneurship activities. The results showed that digital technology made a significant contribution in various aspects, such as expanding market access, operational efficiency, capacity building through digital literacy, and ease of collaboration and networking. However, there are several challenges faced, including the digital literacy gap, limited infrastructure, and lack of assistance in utilizing technology. Nevertheless, most students were able to adapt and develop innovative strategies to optimize the use of digital technology in their social enterprises. This study recommends the need to improve digital literacy, strengthen the technology-based social entrepreneurship ecosystem, as well as continuous support from universities. The findings are expected to be a reference for the development of sociopreneurship programs on campus and strengthen the role of students as agents of social change in the digital era.
Factors Motivating of Pandanaran University Students to Pursue Sociopreneurship in The Digital Age
This study aims to analyze the factors that encourage the interest of Pandanaran University students to become sociopreneurs in the digital era. The research method used is descriptive quantitative with a survey approach through a questionnaire distributed online to 200 active students of Pandanaran University selected by purposive sampling technique. The data were analyzed using descriptive statistics and multiple linear regression through SPSS software. The results showed that internal motivation, attitudes towards sociopreneurship, and environmental support have a significant influence on students' interest in becoming sociopreneurs. Among these variables, internal motivation is the dominant factor with the highest average score of 4.3 on a 5-point Likert scale. The variables of skills, knowledge, university policies, and the social entrepreneurship ecosystem did not show a statistically significant influence although they remain practically relevant. This study concludes that to increase students' interest in becoming sociopreneurs, it is important for universities and related stakeholders to strengthen students' internal motivation, create positive attitudes, and provide a conducive supportive environment in the digital era.
Enhancing Mobile Banking Adoption: The Role of Privacy, Social Influence, and Trust in Supporting Digital Entrepreneurship and Business Innovation
The rapid development of digital services has increased the use of mobile banking, yet concerns over data privacy, security, and user trust remain major obstacles to its broader adoption. This paper aims to analyze the influence of perceived privacy, social influence, and electronic trust on users’ behavioral intention and perceived security in the context of mobile banking. Using a quantitative survey method, data were collected from 245 mobile banking users in Bandung, Indonesia, and analyzed using the PLS Algorithm and Bootstrapping procedure with SmartPLS. The results show that perceived privacy and social influence significantly affect perceived security, which in turn positively influences both electronic trust and behavioral intention. These findings provide valuable insights for improving mobile banking platforms by emphasizing privacy protection, social validation, and user-centered security measures. From an entrepreneurial and business perspective, this research highlights the strategic importance of building trust and security in digital financial services to support customer retention and digital engagement. For fintech startups and banking institutions, understanding these behavioral drivers can inform the development of innovative, secure, and user-friendly mobile banking solutions that enhance competitiveness, foster customer loyalty, and contribute to the growth of the digital economy.
An Analytical Study of Green Economy-Oriented Entrepreneurship Models for Enhancing Local Income
This article aims to analyze green economy-based entrepreneurship models as a strategic approach to enhancing the income of local communities. Employing a literature review and a descriptive-qualitative methodology, the study explores how green economy principles can be integrated into local entrepreneurial practices, particularly through the sustainable utilization of natural resources. The findings indicate that entrepreneurship models emphasizing energy efficiency, waste management, and the productive use of household land hold significant potential for generating economic value while simultaneously preserving environmental sustainability.
How SMEs Live Sellers Convince Consumers to Purchase Lifestyle Products through Social E-Commerce for Business Sustainability
The market behavior sways SME’s business in promoting their products in the social e-commerce platform. This study observes and identifies how live sellers on social e-commerce platforms convince consumers to purchase lifestyle products. Live streamers showing and explaining their products in social e-commerce platform becomes a drift of online selling. Targeting the women's consumer segment, live streaming has become a popular but not always successful sales strategy for SMEs. Using a qualitative methodology with netnography and in-depth interviews, the research analyzes the behaviors and messages conveyed by live streamers. The findings indicate that a message's effectiveness in persuading an audience to make a purchase depends on both its content and its delivery. Key factors include the streamer's credibility, established through appearance and product knowledge, and the strategic content of their messages, which often emphasizes price, quality, and materials. The study also highlights that the repetition of certain information is a crucial factor in reinforcing the message's impact and encouraging impulse buys. Other influential elements include special promotional events, the vocal delivery style of the seller, and the use of appealing backgrounds to build trustworthiness.
Entrepreneurship Model In Integrated Fisheries and Coastal Conservation For Enhancing The Welfare of Mowundo Community
This research explores the development of an entrepreneurship model based on integrated fisheries and coastal conservation to improve the welfare of the fishing community in Mowundo Village, Molawe Sub-District, North Konawe Regency. The study adopts the Integrated Coastal Zone Management (ICZM) approach to harmonize resource utilization with environmental sustainability. Field surveys, interviews, and participatory mapping were conducted to identify potential fisheries resources, coastal ecosystems, and the socio-economic conditions of local fishermen.The results show that combining sustainable fisheries practices, coastal ecosystem conservation (such as mangrove rehabilitation), and community-based entrepreneurship (such as fish processing, seaweed cultivation, and eco-tourism) significantly enhances income diversification for the fishermen. The entrepreneurship model developed emphasizes capacity building, market access improvement, and collaboration between stakeholders, including local government, NGOs, and private sectors.This integrated approach not only promotes economic resilience for the community but also ensures the long-term sustainability of coastal resources. The findings are expected to serve as a reference for policymakers and stakeholders in designing sustainable coastal community empowerment programs.
The Influence of Promotion and Product Innovation on Increasing Sales Volume at UMKM Chips in Kalierang Village, Selomerto Sub-District, Wonosobo District
This study aims to analyze the effect of promotion and product innovation on sales volume in MSME chips in Kalierang Village, Selomerto District, Wonosobo Regency. The increasingly tight competition in the snack food industry requires business actors to implement effective marketing strategies, including optimizing product promotion and innovation, in order to increase competitiveness and sales volume. This study uses a quantitative method with a descriptive and causal approach. The analysis technique used is multiple linear regression. Data were obtained from 35 MSME chip owners in Selomerto District through a questionnaire that had been tested for validity and reliability. The sampling technique used was saturated sampling, where the entire population was used as a research sample. The results of the analysis showed that the t-test calculation showed that promotion has a significant positive effect on sales volume. So, it can be concluded that innovation has a significant positive effect on sales volume. independent variables together on the dependent variable it can be concluded that the independent variables, namely promotion (X1) and innovation (X2) affect the dependent variable, namely sales volume (Y) by 90.9%, while the remaining 9.1% is influenced by other factors not examined in this study.
Promotional goods, business development strategy, business model canvas
The Impact of Online Economic Transactions on Brand Development: A Case Study of Van Houten Chocolate Entrepreneurship in Garut
This study examines the influence of brand reputation, brand trust, and online customer reviews on purchasing decisions. Popular food and beverage brands in Indonesia are experiencing problems with low market share. This entrepreneurial problem may be addressed by increasing brand trust, especially in online economic transactions. The study used a quantitative descriptive method with 30 participants to obtain data on the brand growth of the Van Houten chocolate entrepreneurial brand. The data collection process used a cross-sectional survey approach conducted face-to-face and virtually. The collected data were analyzed using multiple regression using SPSS software. The results of the data analysis indicate that online economic transactions play a role in increasing the entrepreneurial brand's brand. Furthermore, consumer security and trust also play an important role in providing product reviews, which can be interpreted through data analysis results that exceed the significance level >0.05. Thus, efforts to improve a good reputation and positive reviews from previous customers and increase brand trust to improve purchasing decisions are very important.
Pentahelix Model Application for Lusi Island Tourism Development Strategy
Lusi Island in East Java possesses significant potential for sustainable tourism development but faces challenges in stakeholder coordination and engagement. This study investigates the strategic application of the Pentahelix model, which integrates the roles of government, academia, businesses, local communities, and media, in shaping the island’s tourism strategy. A qualitative research design was employed, utilizing semi-structured interviews, and stakeholder mapping to explore collaborative dynamics among the five pillars. The findings indicate that while local government efforts and academic support are evident, involvement from businesses and communities remains fragmented, and media participation in promoting the destination is limited. The adoption of the Pentahelix model has demonstrated its capacity to enhance synergy among stakeholders, provide strategic direction, and lay the foundation for inclusive and resilient tourism development. The study concludes that multi-stakeholder approaches like Pentahelix can be effectively implemented in emerging tourism destinations, provided that communication, capacity building, and coordination mechanisms are strengthened to achieve long-term sustainability.
Business Process Automation as a Strategic Enabler for Entrepreneurial Digital Transformation: A Systematic Literature Review
Business Process Automation (BPA) has emerged as a strategic enabler of digital transformation, especially for organizations seeking operational efficiency and innovation in a digital economy. In Indonesia, where entrepreneurial ventures and MSMEs dominate the business landscape, BPA offers significant potential to streamline processes and enhance scalability. This study conducts a systematic literature review (SLR) of 22 peer-reviewed articles published between 2020 and 2024, to investigate how BPA is conceptualized and implemented, what technologies are utilized, and what organizational implications arise. The review follows the PRISMA protocol and analyzes publications across sectors such as finance, education, logistics, and public administration. Findings reveal a growing shift in BPA from a technical tool to a strategic capability supported by technologies like Robotic Process Automation, Artificial Intelligence, and blockchain. However, theoretical grounding and empirical generalization remain limited, with many studies underexploring human-centered and contextual challenges—issues particularly relevant to Indonesian entrepreneurs. The review identifies conceptual gaps and proposes future research directions that integrate technology, organizational change, and strategic alignment. The study highlights the importance of examining the sociotechnical implications of BPA, particularly for small and medium enterprises (SMEs) in emerging economies like Indonesia. Overall, this study contributes to a more holistic understanding of BPA and its role in supporting digital transformation, including within the entrepreneurial ecosystem of emerging economies such as Indonesia.
The Implications of Location and Price on The Success of Rice Sales Business in Mangunrejo Village Wonosobo District
This study aims to analyse the influence of location and price on the success of rice sales business in mangunrejo village, wonosobo. rice is a staple food for most indonesians to meet national consumption needs. as a strategic commodity, rice not only plays a role as a food ingredient, but also has significant business dimension. the prospects for developing the rice sector in indonesia are quite promising. in addition, good post harvest management and targeted marketing strategies can increase farmers motivation to manage method and analyzed using multiple regression. the data used are primary data obtained by filling out a questionnaire, the study population refers to MSME in mangunrejo village, wonosobo, totalling 98 MSME using a purposive sampling technique. the results showed that the location variable had a positive and significant effect on business success. price had a positive and significant effect on business success.
The Influence of Human Resource Competency and Financial Literacy on Business Performance Among Private University Students in the Special Region of Yogyakarta
In the era of globalization and increasingly intense business competition, the role of entrepreneurs in enhancing productivity and performance is crucial. Human resources are the most valuable asset of a company, as competent employees are essential for business success and the achievement of organizational goals. Similarly, low financial literacy among business owners can lead to various problems, such as difficulties in managing debt, handling loans, and planning for the future of the business. Financial literacy plays a vital role in business development, as a well-run business requires sound financial management. This study aims to examine the influence of human resource competence and entrepreneurial financial literacy on the business performance of students at private universities in Yogyakarta. The research employs a quantitative approach, using multiple linear regression analysis to identify the factors affecting human resource competence and financial literacy in student-run businesses. The sampling technique used in this study is purposive sampling. Primary data was collected through questionnaires using a Likert scale, with responses from 86 participants. The population of this study consists of university students in the Special Region of Yogyakarta who own or operate businesses. This research provides evidence regarding the impact of human resource competence and financial literacy on the performance of student-run businesses.
Human resources; Financial Literacy; business performance
Digital Financial Innovation and Women's Economic Independence: A Key to Achieving the SDGs
Digital financial innovation has become one of the main tools in expanding financial inclusion, especially for women. This study aims to analyze the role of digital financial innovation in encouraging women's economic independence and formulate relevant strategies and policy directions in supporting the achievement of SDGs, especially SDG 5 and SDG 8. This study uses a qualitative descriptive approach and strategic design. The subjects of the study were women entrepreneurs, while the object was the use of digital financial services in supporting their businesses. The results of the study show that digital financial innovation is able to expand and improve women's access to financing, business capital, transaction efficiency and financial literacy. However, there are still challenges such as limited internet access in rural areas, low understanding of digital risks, algorithmic bias in the credit rating system and gender gaps are still obstacles. Therefore, this study recommends a strategy for strengthening community-based financial literacy, developing ethical and inclusive financial technology designs, providing regulatory and fiscal incentives for fintech startups committed to gender inclusion and women's empowerment in disadvantaged areas, and synergy between the government, private sector, and the community is needed to create an inclusive and sustainable digital financial ecosystem.
Business Development Strategy of Dewi Media Lestari to Become a Holding Company
Promotional products are an industry with sustained demand from both government and private institutions. Promotional media play a crucial role in building public awareness of a brand, ensuring that promotional messages are effectively communicated. Dewi Media Lestari is a company specializing in promotional products, focusing on the B2B and B2G markets, with the core value of "growing and helping others grow." Dewi Media Lestari, with its specialization in promotional products, is targeting transformation into a holding company to manage multiple subsidiaries and diversify revenue streams. This study aims to analyze business development strategies by considering four key aspects: Human Resources (HR), Production & Operations, Sales & Marketing, and Finance. In marketing, the company implements the 7P marketing mix strategy. In production, supply chain efficiency and equipment management are top priorities. From a financial perspective, the company needs to assess its financial readiness. Additionally, Dewi Media Lestari utilizes the Business Model Canvas to facilitate strategic planning and implementation, ensuring sustainable business growth and relevant corporate growth theories
Literature Analysis of The Role of Green Trust in Sustainable Consumption Behavior
The concept of sustainable consumption can be defined as a consumption pattern that is balanced and adaptive. Sustainable consumption behavior is a type of consumption that attempts to balance the social, economic and environmental needs of current and future generations. This research aims to determine the factors that influence green trust and sustainable consumption. The data analysis technique used qualitative literature review method. The research results show that research on sustainable consumption behavior is still rarely researched. The majority of previous research focuses on consumer behavior, behavioral intentions towards products that are not environmentally friendly. Brand trust is a perception of reliability from a consumer's perspective based on experience or a series of transactions or interactions characterized by the fulfillment of expectations regarding product performance. Environmentally friendly promotion is a practical strategy for companies to gain consumer trust.
Optimizing Digital Marketing Strategies to Improve Business Competitiveness of Commercial Administration Students
Digital technology has profoundly transformed business activities, and one of the most profoundly impacted fields is marketing. In the current business context, digital marketing has become one of the essential sources of competitive advantage, expanding market reach, and building long term customer loyalty. For student businesses more precisely, businesses run by students in the Business Administration Study Program digital marketing presents both tremendous opportunities and significant challenges. The majority of these student enterprises are limited by inexperience, poor training, low financial capital, and low institutional support, which hinders their ability to utilize digital means effectively. The study investigates how student companies can improve their competitiveness through the optimization of digital marketing strategies. With the use of a qualitative research method, the data were collected through in depth interviews with student entrepreneurs and direct observations of digital marketing practices employed by professionals. The results demonstrate that digital marketing tools like social media, search engine optimization (SEO), and email marketing significantly enhance brand awareness, customer engagement, and sales performance. Furthermore, when students adopt a more comprehensive and consistent digital marketing strategy, the overall business performance is bound to improve. The study emphasizes the need for additional support from universities in the form of training courses, workshops, and hands on tools to promote digital entrepreneurship among students. Ultimately, the study contributes theoretically and practically by offering insights into the strategic role played by digital marketing in micro enterprises and offering actionable recommendations to students, educators, and policymakers looking to boost entrepreneurial outcomes in universities.
Company Performance on The Indonesia Stock Exchange: The Effect of Leverage, Profitability And Board Size
This study aims to analyze the effect of leverage, profitability, and board size on company performance. Market performance is measured using the Tobin's Q ratio, while leverage is measured by the Debt-to-Equity Ratio (DER), profitability by Return on Assets (ROA), and board size by the proportion of the number of commissioners to the total board members. This study uses a quantitative approach with a multiple regression method. Data processing was carried out using IBM SPSS Statistics software version 24. The research sample consisted of 10 companies engaged in the consumer cyclicals, consumer non-cyclicals, and energy sectors listed on the Indonesia Stock Exchange (IDX) in the 2021–2024 period. The results of the analysis show that leverage and board size have a significant positive effect on Tobin's Q, but profitability (ROA) does not have a significant effect on Tobin's Q.
The Role of Entrepreneurial Intention as a Mediating Variable in Enhancing Opportunity Recognition
Opportunity recognition refers to the process by which individuals identify and leverage ideas or concepts to establish new business ventures. Among various sectors, agriculture has shown the slowest growth in recent years compared to other industries. This study seeks to enhance individuals' ability to analyze business opportunities by examining the roles of entrepreneurial intention and internal locus of control in future business development. A total of 60 respondents participated in this study. The respondents were selected using purposive sampling based on specific criteria relevant to the research objectives. Data were obtained through a structured questionnaire utilizing a Likert scale, which was distributed in both online and printed formats. The collected data were then analyzed using Structural Equation Modeling (SEM) by employing path coefficient analysis. The results show that entrepreneurial motivation influences entrepreneurial intention, while internal locus of control does not. Entrepreneurial intention affects opportunity recognition. Indirectly, entrepreneurial motivation impacts opportunity recognition through entrepreneurial intention, but internal locus of control does not.
The Impact of Entrepreneurship Education and E-Learning on Student’s Employability Skills through Entrepreneurial Intention
This study aimed to analyze the role of entrepreneurship education in student employability skills, mediated by e-learning and entrepreneurial intention. The research involved 30 respondents, consisting of high school, vocational school, and university students in Indonesia who had taken entrepreneurship education. Data were collected through a cross-sectional survey and analyzed using SmartPLS. The results showed that entrepreneurship education directly influenced e-learning, entrepreneurial intention, and employability skills. E-learning also significantly affected entrepreneurial intention and employability skills. However, entrepreneurial intention did not significantly influence employability skills. Indirect effects through entrepreneurial intention and combined mediations were also insignificant. The study was limited by a small sample size and potential ambiguity in questionnaire wording, suggesting the need for broader samples and clearer instruments in future research.
The Analysis of Training Program on Entrepreneurship Development: The Moderating Role of Business Startup and Entrepreneurial Ecosystem
This study analyze the impact of training programs on entrepreneurship development, with the role of startup businesses and entrepreneurial ecosystems examined as moderating variables. A quantitative approach was employed using Structural Equation Modelling (SEM) with SmartPLS 3. Data were collected from 30 student entrepreneurs in Indonesia who were in the early stages of building a business. The result show that training program have a direct and significant effect on both development of entrepreneurship and on the formation of startup business. Additionally, startup businesses significantly moderate the relationship between training programs and entrepreneurial development. However, the entrepreneurial ecosystem does not demonstrate a significant impact, either as moderating variable. These findings suggest that, while theoretically relevant, the entrepreneurial ecosystem may not function effectively as a moderating variable in this context. Future research is advised to consider the entrepreneurial ecosystem as either an independent or control variable to better capture its contextual influence on entrepreneurship. This study contributes empirically and methodologically to the on going discourse on entrepreneurship development and highlights the strategic importance of training programs and startup business support initiatives.
The Influence of Product Diversity, Price, and Service Quality on Repurchase Intention Through Customer Satisfaction as an Intervening Variable
Repurchase intention reflects a company’s marketing success, where low repurchase interest may indicate declining sales performance. This study aims to examine the influence of product diversity, price, and service quality on repurchase intention, mediated by customer satisfaction as a marketing factor. Indonesian consumers who had used Shinzui products served as the population for this study. Data were collected through an online survey of 227 randomly selected respondents, ensuring equal chances of representation. A quantitative approach was used, with regression analysis carried out using the Statistical Product and Service Solution (SPSS). The interval scale enabled appropriate analysis based on regression requirements. The results were considered valid and reliable at a 95% confidence level. Findings indicate that product diversity, price, and service quality significantly influence repurchase intention, both directly and through customer satisfaction. This research is expected to offer practical insights for business stakeholders, especially those seeking to enhance their company’s development through marketing strategy improvements.
Analysis of the Influence of Transformational Leadership on Employee Performance Through Internal Corporate Social Responsibility (CSR) and Job Satisfaction
The low level of employee productivity in West Java encourages the need for appropriate managerial strategies to improve employee performance. This study aims to analyze the effect of transformational leadership on employee performance, by examining the mediating role of Internal Corporate Social Responsibility (CSR) and job satisfaction. This study uses a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method to examine the relationship between latent variables. Data were collected through a questionnaire survey of 385 respondents who are workers in West Java. The results of the outer model test indicate that all indicators in the model are valid and reliable. In the inner model test, the R-Square (R²) value shows that Internal CSR has a value of 0.536, Job Satisfaction is 0.614, and Employee Performance is 0.675. All proposed hypotheses are proven significant. Internal CSR and job satisfaction are also proven to be strong mediators in the relationship between transformational leadership and employee performance. These findings imply that organizations need to develop an inspirational leadership style and strengthen the implementation of internal CSR programs to create superior job satisfaction and employee performance.
Creating Sustainability : Business Model Innovation for Lamongan Batik Industry
This study aims to analyze the business model strategy at Batik Wongso Adi, a micro, small and medium enterprise (MSME) that focuses on producing batik typical of Lamongan, East Java. The research method used in this study is a qualitative approach. Data collection was conducted through in-depth interviews with business owners as key informants and direct observation at the production site. Documentation studies are also needed to support the research. analysis was conducted using Business Model Canvas innovation to create business sustainability. The results showed that to create business sustainability, innovation in the business model was carried out, including increasing the product value proposition, focusing more on key activities such as foreign market expansion, and stimulating customer behavior to advocate for products to make the business more. Batik Wongso Adi strength branding through participation in exhibitions while increasing sales and developing custom motif designs according to customer wishes.
Bridging Ideas and Implementation: The Role of Prototyping in Sustainable Business Innovation
This study investigates the gap between innovative ideas and their practical application in driving effective and impactful sustainable business practices. The purpose of this research is to identify how innovation can be optimized to achieve effective and impactful sustainable business practices. The research employs a qualitative descriptive approach, using primary data obtained from interviews, observations, and documentation from key informants involved in implementing sustainability-driven innovations. The results indicate that while innovative ideas exist, the biggest challenge lies in their application due to high costs and limited resources. The study suggests that using prototyping and small-scale pilots could help bridge this gap, facilitating the transition to more sustainable business models.
The Influence of Entrepreneurial Competence on Business Growth: The Mediating Role of Competitive Advantage
Micro, Small, and Medium Enterprises (MSMEs) serve as the backbone of the economy in many countries, including Indonesia. Despite their crucial role, MSMEs in Indonesia continue to face numerous challenges, particularly in terms of growth. A significant proportion of these enterprises—approximately 99%—operate at the micro and small scale, while only about 1% fall into the medium or large-scale category. This imbalance limits the overall contribution of MSMEs to national economic development. The present study aims to examine/analyze the extent to which entrepreneurial competence affects MSME growth, with competitive advantage serving as a mediating variable. The research was conducted through a quantitative survey involving 30 MSME practitioners in Indonesia. Data collected from the field were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The findings indicate that entrepreneurial competence has a positive influence on MSME growth, and this relationship is mediated by competitive advantage.
The Influence of Entrepreneurship Education, Self-Efficacy, and Motivation on Students' Social Entrepreneurship Intentions
This study aims to analyze the influence of entrepreneurship education, entrepreneurial self-efficacy, and entrepreneurial motivation on social entrepreneurship intentions among university students in Indonesia. Although the unemployment rate has decreased, Indonesia still shows the highest level of concern about social inequality. Social entrepreneurship is seen as a potential solution to address this problem. This study used a quantitative method with a causal design. Data were collected from 30 university students through online and face-to-face surveys, then analyzed using multiple regression with the help of SPSS software. The results showed that simultaneously, all three independent variables had a significant effect on social entrepreneurship intentions. Partially, entrepreneurship education and entrepreneurial motivation had a significant effect, while self-efficacy showed a weaker effect. Entrepreneurship education was the most dominant factor in shaping social entrepreneurship intentions. These findings emphasize the importance of entrepreneurship education in encouraging social entrepreneurship behavior among university students. The limitations of this study are the small sample size and limited to university students. Therefore, further research is recommended to reach a wider population outside the academic environment.
Analysis The Role of E-Commerce in Improving MSME Management Skills in Garut
The main problem faced by MSMEs in Garut is limited understanding and skills in utilizing e-commerce. Innovation in the use of financial applications and e-commerce platforms can strengthen the financial literacy of MSMEs. The research method used is descriptive and analytical . The descriptive element will involve quantitative data collection, where a structured questionnaire will be administered. to a sample of 30 MSMEs in Garut . Statistical analysis will be conducted using software such as Ministep Rasch Model version 56 to analyze data from the questionnaire . Descriptive statistics will be used to summarize the demographics of respondents and their responses regarding digital media usage and perceptions of performance . The results of this research analysis interpret that from test item measures with average score of 9.9 with standard deviation 4.0, next Korea between variables produced with value 0.43, in analyze relevance between answer respondents with questionnaire that was measured with level relevant his by 0-2, things the interpreted that e-commerce digital media plays a role in increase skills management performance of MSMEs in Garut . By Because that , skills management for MSME actors are increasing influenced with optimal strategy used through a digital media- based e-commerce platform .